TOKYO DESIGN WEEK
2007
Britainβs pool of design talent and creativity was brought to this yearβs Tokyo Design Week in Japan last week, in the shape of the fourth annual DesignUK 07.
The programme, organised by UK Trade & Investment, the British Embassy and the British Council in Tokyo, is the UKβs annual trade mission and showcase of British design groups in Japan.
This year it involved designers from 11 British consultancies carrying out presentations on the latest in UK design, followed by a seminar featuring Ross Lovegrove and Japanese product designer Naoto Fukasawa.
Lovegroveβs presentation focused on the βphilosophy of formβ, while Fukasawa spoke on the βcore of awarenessβ. Lovegrove also used the occasion to launch his lightweight carbon case, Onehundred&ten, created for Globetrotter.
Participating groups included Joseph Joseph, Andrew Lang Product Design, The Division, TKO Design, Universal Design Studio, Contemporary Art Holdings, DPA Lighting Consultants, Keech Design, TECA Studio, Seymour Powell and Sheridan & Co. Pearson Lloyd, which presented collections at 100% Design Tokyo and Design Tide β both part of Tokyo Design Week β also attended the event.
TKO, in collaboration with Olympus Future Creation Laboratory, unveiled an LCD display called EyeTrek, which enables the user to receive all kinds of visual information via mobile networks. Olympus worked closely with Andy Davey at TKO, who created the detailed product design and product positioning for EyeTrek.
According to Iain Willis, commercial officer, British Embassy Tokyo, βWith DesignUK 07 we set out to put on a more compact event than in some years, but with more profile. Weβve worked hard to raise the profile of UK design in Japan.β

FOR NEW BUSINESS
If you would like to know more about any aspectsΒ of our work orΒ want to discuss a new project underΒ NDA please donβt hesitate to get in contact.
Talk to our Business Director: Β Dina Guth
PLEASE CONTACT US IN THE FOLLOWING LOCATIONS:
United Kingdom:Β +44 1303 266 120
Switzerland:Β +41 79 862 4926
Hong Kong:Β +852 3529 2058
China:Β +86 755 2513 1396
Or Email: Info@tecatech.com