USABILITY AWARD, BERLIN

SEPTEMBER 2014

TECAstudio were finalists of the Usability Awards 2014 at IFA Berlin this week. Our UE 4500 Headphone design was nominated and Designers Andy James Lee and Dina Guth presented the design to the Jury and Press at the exhibition stand.

The Product is currently on show to the public at the Usability Stand at IFA, the world’s leading trade show for consumer electronics.

The Usability Award is a competition by International Design Center Berlin, which awards products with outstanding design quality and convincing user orientation and presents them to the public during IFA, the global consumer electronics show.

User centered design is of key importance in particular for technical devices and interactive user interfaces because the success of these products lies in the hands of the real people who use them. Devices that can be used in an intuitive and user-friendly manner end up being more successful and will last longer on the global market. A high level of usability is a key feature of successful quality products of tomorrow.

How positively and profitably our product periphery, the associated communication and services work is a question of their design. Good design and convincing product concepts strengthen consumers’ attachment to a product and ultimately their trust in a brand.

The International Design Center Berlin has been cooperating on the Usability Award with Messe Berlin (the Berlin trade fair) and IFA, the world’s leading trade show for consumer electronics and home appliances in Berlin since 2008.

www.usability-award.com/en/product/ue-4500/