THE FIRST CHINA YOUTH CROSSOVER CREATIVE COMPETITION
Β 2008
The next generation of young designer stars were competing on the first βcross overβ design competition sponsored by SINA, one of Chinaβs most popular websites. Young designers from all over China were invited to take part in the first youth crossover creative competition and submitted more than 3000 pieces of work. The pressure was on with an award of 100 000 RMB for the winner at stake.






TECAstudio β the first UK design company with a permanent presence in China β was chosen to analyze the work from an international perspective and judge from their outstanding experience within the field of Product Design. Judge Dina Guth from TECAstudio was looking at the work alongside famous representatives of the Music, Dance, Movie and Graphic Design industry such as Yim Gum Tim, Sun Zhou, Yang Hui Lan and many more.
Shen Chen & Zhang Meng Lun secured the top prize with their work βHere it is!β for the most original and creative work out of the strong body of entrants. The first price was given to a collage movie which convinced through originality and expression combined with refined and detailed visual language. The award attracted designers from over 21 provinces of China. They travelled to attend the elaborate winning ceremony which was held at Guangzhouβs White goose Tam bar in Xin Yi Square.
The aim of the competition is to assist in the advancement of the practice and development of creativity in China and most importantly to encourage originality and creativity amongst young designers. This years titles were βcreativityβ and βbreak throughβ and embraced contributions from different creative practices such as film, animation, illustration, photography, advertising, graphic design, poetry, packaging and much more. For the coming year the organizers have expressed an interest to stretch the contribution field and encourage work from areas such as fashion, sculpture, and installation art, performance artβ¦
This award really emphasis the need to push outside the boundaries and enhance creative thinking and new approaches within young Chinese talent. The judges were evaluating the cross between art and advertising of the young peopleβs work and emphasized that the work should be new and not just a different application of something already existing.
βSurprisingly many of the works were comparable to an international standard and communicated to a world-wide audience incorporating strong Chinese cultural elementsβ said Judge Dina Guth the business director of TECAstudio.
This yearβs winning entries are on display on theΒ http://www.creative.vic.sina.com.cnΒ website and exposed to more discussion.
FOR NEW BUSINESS
If you would like to know more about any aspectsΒ of our work orΒ want to discuss a new project underΒ NDA please donβt hesitate to get in contact.
Talk to our Business Director: Β Dina Guth
PLEASE CONTACT US IN THE FOLLOWING LOCATIONS:
United Kingdom:Β +44 1303 266 120
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Hong Kong:Β +852 3529 2058
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Or Email: Info@tecatech.com